Über den Zweck der Kleidung

Also, jetzt mal ganz von vorn:

Eine Kleidung ist schon immer das gewesen, was sie auch heute noch ist. Sie schützt nicht nur, sie ist Kultur, sie signalisiert die Zugehörigkeit zu einer sozialen Gruppe und sie ist – natürlich – darüber hinaus auch eine Form des Zur-Schau-Stellens persönlicher oder kollektiver Eitelkeiten.

So weit, so gut.

Dennoch besteht kein Zweifel daran, dass ihre Zweckentfremdung im Kontext der Globalisierung neue Auswüchse angenommen hat und dass deren negative Folgen nicht von der Hand zu weisen sind.

Zum Trost sei angemerkt, dass selbst in Zeiten mulitinationaler Logos niemand vor Überraschungen gefeit ist und es nach wie vor auch Formen positiver Zweckentfremdung geben kann. So zum Beispiel dann, wenn Hipster und Muslime die Klamotten tauschen:

hipstermuslims

Hipsters – The Dead End!

I’ve been wondering what this whole “hipster-thing” is about. Are hipsters really cool? No, they are not. Do you wanna know why? Take a look at this:

We’ve reached a point in our civilization where counterculture has mutated into a self-obsessed aesthetic vacuum. So while hipsterdom is the end product of all prior countercultures, it’s been stripped of its subversion and originality.

[…]

Ever since the Allies bombed the Axis into submission, Western civilization has had a succession of counter-culture movements that have energetically challenged the status quo. Each successive decade of the post-war era has seen it smash social standards, riot and fight to revolutionize every aspect of music, art, government and civil society.

But after punk was plasticized and hip hop lost its impetus for social change, all of the formerly dominant streams of “counter-culture” have merged together. Now, one mutating, trans-Atlantic melting pot of styles, tastes and behavior has come to define the generally indefinable idea of the “Hipster.”

An artificial appropriation of different styles from different eras, the hipster represents the end of Western civilization – a culture lost in the superficiality of its past and unable to create any new meaning. Not only is it unsustainable, it is suicidal. While previous youth movements have challenged the dysfunction and decadence of their elders, today we have the “hipster” – a youth subculture that mirrors the doomed shallowness of mainstream society.

[…]

Hipsterdom is the first “counterculture” to be born under the advertising industry’s microscope, leaving it open to constant manipulation but also forcing its participants to continually shift their interests and affiliations. Less a subculture, the hipster is a consumer group – using their capital to purchase empty authenticity and rebellion. But the moment a trend, band, sound, style or feeling gains too much exposure, it is suddenly looked upon with disdain. Hipsters cannot afford to maintain any cultural loyalties or affiliations for fear they will lose relevance.

[…]

We are a lost generation, desperately clinging to anything that feels real, but too afraid to become it ourselves.

Extracts from an article published on adbusters. The author Douglas Haddow is a Canadian writer, designer, video artist and general media enthusiast.